https://arab.news/84cwa
- Formula E CEO Jeff Dodds hails ‘phenomenal’ record 65m viewers
- Digital audiences showed impressive growth, with social video views and engagements up 13% and 12% respectively
JEDDAH: The ABB FIA Formula E World Championship has confirmed that the 2025 Jeddah E-Prix double-header became the most-watched Formula E weekend in history with a record 65 million viewers, according to data analysis released by Kantar Media on Thursday.
Held under the lights of the iconic Jeddah Corniche Circuit on Feb. 14-15, the races marked the championship’s thrilling debut in the Red Sea city after six successful seasons in Diriyah.
Jeddah’s unique night racing spectacle, coupled with a state-of-the-art circuit and electric atmosphere, has cemented ֱ’s growing reputation as a premier destination for world-class motorsport, said a media statement.
It added that Jeddah is confirmed to once again host the only double-header night races on the Formula E calendar in Season 12, which will be held on Feb. 13-14, 2026.
According to Jeff Dodds, CEO of Formula E, the latest figures from their external providers are truly phenomenal and show the tremendous momentum behind the growth of the sport.
“They highlight that not only do we have world-leading technology and acceleration in the cars, but that it’s producing some of the best most-competitive racing that old and new fans can’t get enough of,” said Dodds.
He revealed that they are building fan bases and fan loyalty in key and new markets, with Mexico and the US examples of where their investment and longevity in the market is paying dividends.
“As the world’s fastest growing motorsport though, we know we can’t stand still. We know we need to continue offering the best racing, the best rivalries and the best most-inclusive events to continue on our steep trajectory and build a strong community of electric super fans,” added Dodds.
In addition to the record-setting Jeddah rounds, Formula E has seen exceptional growth this season with the data analysis showing unprecedented audience growth across TV and social media for the first half of the 2024-25 season, with its cumulative audience due to surpass 500 million by the end of Season 11.
Digital audiences analysed through Emplifi have also shown impressive growth, with social video views and engagement up 13 percent and 12 percent respectively, underscoring the vibrant and interactive fan community the series continues to build.
The ABB FIA Formula E World Championship’s 11th season — which started in Sao Paulo in December 2024 and will culminate in London on July 26-27 — has so far delivered some of the most exciting racing action in world motorsport, while continually pushing the boundaries of electric performance.
So far this season, its 22 world-class drivers have engaged in intense, head-to-head competition, captivating fans with epic battles on iconic circuits and nail-biting finishes at new venues.
Fans around the globe have tuned in and turned up in greater numbers than ever before, drawn by compelling racing and a shared vision for sustainable and cutting-edge innovation, added the statement.